Joseph McLauchlan

My thoughts on production, post production and the mass media world.

The After Effects Take Over!!

Have you noticed that everywhere you look today you are likely to find some kind of motion graphics that was made with After Effects. You see it all over from poorly made car ads to ads for crappy MTV reality TV shows. I am starting to wonder is this what your average producer and editor have come up with is that the only way they are able to grab peoples attention is with flashy motion graphics. Now don’t get me wrong on some more high end productions you see great uses of AE however I am see more and more poorly made effects make it to main stream media. WIth a quick google search you basic After Effects user is able to find tutorials on all sorts of effects and mash a bunch of them together and come up with something presentable. Some of these people however probably would not be able to get the same message across if you limited them to basic cuts and good editing technique. I just feel that right now many productions are too After Effects heavy and that we need to get back to the basics. You could have the best video and audio in the world but at the end of the day if you are not able to tell your story or relay your message then all that expensive equipment you used to get your great video and audio is useless.


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