Joseph McLauchlan

My thoughts on production, post production and the mass media world.

Viral Video Model Changing?

It seems that the viral video model may be changing. You need more the just a run of the mill video to stand out on YouTube now. The Gregory Brothers have a gift for turning viral videos into hilarious and danceable pop songs. Most notably “The Bed Intruder” song. Here is an interesting article from Forbes about this new model of viral video, and how not only the Gregory Brothers but also the unintentional talent are both making some serious money. A Model for Viral Video Remix Profit-Sharing


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